Company: GOFY

Work: Conceptualisation, Curation, Creative Production, Copywriting, Marketing, Public Relations

Date: 2020 

Project: Project #QRArt

Project #QRArt was a community-driven initiative that presented free printable contact tracing poster templates created in collaboration with 16 Southeast Asian artists.

During Singapore’s Phase 2 (Heightened Alert) period, patrons were required to scan SafeEntry QR codes for contact tracing purposes. The project’s aim was to spread positive messages of encouragement, strength and unity through art, as well as make art more accessible through this unconventional nationwide ‘art gallery’.

Businesses and services could choose from a collection of 23 artworks available on GOFY’s website, then insert their unique QR codes to print and display at their venues.


︎ Website

Media:

︎ S-E Asian artists lend their creativity to SafeEntry posters (The Straits Times)

︎ Project #QRArt reimagines the ordinary contact tracing posters into works of art (Time Out Singapore)

︎ Beautify SafeEntry Posters with Project #QRArt (Design in Singapore)